Areas of focus
Local SEOGoogle Maps rankingGoogle Business Profile optimisationLocal Pack visibilityAnswer engine optimisationGrid-based rank trackingBrand strategyMedia and advertising
Articles by Elinga Noreikaite
13 Aug 2026
Local SEO · Structured Data
Business schema: is some better than none?
What business schema does for local SEO, what it won't do for Maps ranking, and why markup that validates with zero errors can still say nothing about you.
23 Jul 2026
Google Business Profile · Relevance
The services list on your Google Business Profile: the field Google reads before it ranks you
The services list tells Google which searches your business can rank for. Tested evidence, two audit case studies, and how to build the list properly.
9 Jul 2026
Google Business Profile · Troubleshooting
Google Business Profile suspended? How to get reinstated
Your Google Business Profile has been suspended and your listing has vanished. What triggers suspensions, how to fix the violation, how the reinstatement request wor…
7 Jul 2026
Google Maps · Troubleshooting
Not ranking on Google Maps? Here's why, and what to check first
Business not ranking on Google Maps at all? Work through the six most common causes in order, from verification and category problems to duplicate listings and weak …
25 Jun 2026
Local SEO · Google Maps
How to check where your business really ranks on Google in Australia
If you run a local business in Australia, the Google ranking you see when you search yourself is wrong. Here is how to check where you really rank.
16 Jun 2026
Local SEO · Keywords
Keywords and Google Maps: why you can't rank for what you're not
Clients often ask us to rank them for a keyword they have nothing to do with, or for a competitor's name. Here is why that doesn't work, why keywords still matter fo…
2 Jun 2026
Local SEO · AI Search
AEO for local businesses: what the research actually shows
AEO, GEO, llms.txt, AI rewrites — agencies are selling a new acronym every week. Here's what credible primary research actually says about AI search and local busine…
21 May 2026
Local SEO · AI Search
AI is rewriting search. Here's what it means for your local business.
AI Overviews, Ask Maps, ChatGPT, Perplexity — search is being rebuilt around AI. Here's what's actually changing and what Australian local businesses need to do to s…
15 May 2026
Local SEO · Dental
Google Maps SEO for dental clinics in Australia:the 2026 playbook
How Australian dental clinics get found and chosen on Google Maps — a data-backed 2026 playbook on the Map Pack and what moves a practice into the Top 3.
29 Apr 2026
Local SEO Strategy
Google Maps vs Google Search: why local businesses need both (and which matters more)
Google Maps and Google Search are different platforms with different ranking algorithms. For most Australian local businesses, Maps ranking drives more revenue — her…
29 Apr 2026
Local SEO · Google Maps
How to rank in the Top 3 on Google Maps in Australia
A complete, data-backed guide to ranking in the Top 3 on Google Maps in Australia. Learn how Google's algorithm works, what signals matter most, and how to move your…
29 Apr 2026
Google Business Profile · Local Visibility
Why your Google Business Profile isn't showing in the Top 3 — and how to fix it
Your Google Business Profile exists but isn't appearing in the Top 3 on Google Maps. Here are the specific, data-backed reasons why — and what actually fixes it for …